Analysis of Act One of Othello by William Shakespeare Essay

Analysis of Act One of Othello by William Shakespeare Act 1 is an exceptionally indicative passage of writing in which Shakespeare attempts to divulge the coarse essence of Iagos nature to the audience. Indeed, by the conclusion of line 66 the audience not only understands - in broad terms - Iagos motives and grievances, but also something of the manner in which he intends to consummate vengeance against his ostensible antagonists. Iagos interactions with Roderigo also serve to adumbrate, or perhaps anticipate, his adroit manipulation of those under his sphere of influence throughout the text. It is a credit†¦show more content†¦Regardless, Iago always seems to resonate an air of vacillating yet ever present manipulative control over those around him, a fact demonstrated in his handling of Roderigo; converting him from an angry creditor to a willing accomplice and schemer. Iago is not only able to mollify Roderigos anger, but also to convince him to put money in [his] purse (I i 330) against any remaining fibres of sense the man has (the aggregate combination of which - in Roderigos case - would probably constitute a [very] short length of docking rope). In this way - prior even to the first soliloquy (the focus of this commentary) - Shakespeare is able to introduce or even directly refer to most crucial aspects of the text. Iagos harangue commencing in line 41 can - with some reservation - be referred to as a soliloquy. While Roderigo is present for the duration, Iagos disclosures seem consistent with his real character - during his dialogues with Roderigo he seems to come closest to revealing his true psyche to another individual. Iagos indifference to Roderigos presence during these spiels is indicative of the contemptuous disdain he holds for him. Iago has so little respect for the mental faculty and worth of Roderigo as a human being both morally and functionally, that to impart to him the basicShow MoreRelatedTragic Hero in Othelo by William Shakespeare996 Words   |  4 PagesConventions of Othello Shakespeare has been a part of the American Society for many years. Compared to other Authors, he has a different style of writing but within his own writings, they are all very much alike. He has written many plays including Othello and Romeo and Juliet. Shakespeare was a man who wrote plays that followed the same literary conventions. These conventions included tragic hero, fallacy, irony, and also suspense. A tragic hero is a male figure who is high in society and one who alwaysRead MoreWilliam Shakespeare s Othello As A Tragic Hero1323 Words   |  6 Pagesown demise. William Shakespeare’s Othello the Moore of Venice is a play about a heroic individual that goes through a tragic event based on his decisions throughout the play. 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FromRead MoreEssay about Analysis of an Extract from William Shakespeares Othello980 Words   |  4 PagesAnalysis of an Extract from William Shakespeares Othello In the play Othello, four characters are murdered. The character Iago, who manipulated certain characters into wanting to kill them. Desdemona, Emilia, Othello, and Roderigo, are killed. Iago originally did this out of jealousy of Othello and Roderigo. The deaths of these four characters were inevitable. There was justice in this play for all of the characters who were involved in the killing of the four characters

Achilles and Odyssey Compare and Contrast Essay Free Essays

Larger-Than-Life Heroes: Achilles and Odysseus What are the main characteristics of a larger-than-life epic hero? An epic hero is a brave and powerful warrior who is motivated to fight both internal and external conflicts to achieve glory and ranks above a normal man. In Homer’s epic poems The Iliad and The Odyssey, Achilles and Odysseus are the well-known heroes. Achilles fights Hektor outside the walls of Troy because Hektor killed his best friend, Patroclus. We will write a custom essay sample on Achilles and Odyssey Compare and Contrast Essay or any similar topic only for you Order Now After fighting in the Trojan War, Odysseus takes on a journey to return back to Ithaca to see his wife, Penelope, and his son, Telemachus. Through his use of tone, figurative language, mood, and imagery, Homer’s epic poems The Iliad and The Odyssey show how Achilles and Odysseus, despite their struggles with themselves and the world, are true heroes because of their motivation for glory and revenge. Achilles and Odysseus are struggling to be viewed as tenacious warriors because of an empty place in their hearts. For instance, Agamemnon takes Achilles’ prize, Briseis, and exclaims â€Å"See how the lord of the great plains, Agamemnon, humiliated me! He has my prize, by his own whim, for himself† (Iliad. . 168-169). Achilles feels humiliated because Agamemnon took his prize, Briseis, away from him in order to return Chryseis. He still does not want to go to war after Agamemnon returns her. Achilles’ heart is aching and the thought of never seeing his prize again worries him. Homer uses mood to make the reader feel pity for Achilles. Even though Achilles treats Briseis as a prize, it is depressi ng that he does not have her in his arms. Achilles and Briseis fell in love with each other and were separated such as in a more modern movie called The Swan Princess. Homer makes it seem like Agamemnon is the villain while Achilles is the hero. Achilles’ internal conflict shows how he must cope with not having Briseis in his arms because he did not want to fight in the war. Even so, Odysseus longs to return to his homeland, Ithaca, and â€Å"†¦his sweet life [is] flowing away with the tears he wept for his foiled journey home† (Odyssey. 5. 168-169). Odysseus is depressed because he wants to return to his home in Ithaca and see his wife, Penelope, and son, Telemachus, after fighting in the Trojan War. He feels as if his life is transitioning from sweet to bitter. Homer uses imagery to show how Odysseus is crying for his homeland, Ithaca. It creates a depressing mood for the reader because all Odysseus wants is to see his family and return home after a tiresome war, but has failed. The metaphor of Achilles’ sweet life flowing away demonstrates how his lamentations are characterizing him as homesick and how he might not make it through his journey. Achilles struggles with not having a prize while Agamemnon struggles with not sleeping in his own bed for an extensive time. The difference between the internal conflicts is that Achilles cannot fight in war because Briseis is not with him while Odysseus cannot return home and reunite with his family after fighting in the war. Although they both have concerns for their loved ones, Achilles and Odysseus must set them aside and fight their enemies first. Achilles and Odysseus are both epic heroes because they face their external conflicts or struggles with the world and fight as strong warriors. First, Achilles stabbed Hektor in the neck and then â€Å"†¦had in mind for Hektor’s body outrage and shame. Behind both feet he pierced the tendons, heel to ankle. Rawhide cords he drew through both and lashed them to his chariot, letting the man’s head trail† (Iliad. 22. 467-471). Achilles fights and kills Hektor outside the walls of Troy because he killed Achilles’ best friend, Patroclus. After stabbing Hektor in the throat, he ties Hektor’s ankles to his chariot and rides off, dragging him. Hektor uses imagery to show how Achilles ties Hektor to his chariot, and injures him while riding off. Homer also uses tone to explain Achilles’ anger toward Hektor for killing Patroclus. Even so, after slaughtering all of the suitors in his home â€Å"Odysseus scanned his house to see if any man still skulked alive, still hoped to avoid black death† (Odyssey. 22. 406-407). Odysseus finally returns to his home in Ithaca disguised as a beggar by Athena. He is only one out of all the suitors to string Odysseus’ bow, because he is Odysseus and stronger than any man alive. Athena then reveals Odysseus and he and his son, Telemachus, kill all of the suitors in his home. Homer uses imagery to show Odysseus looking around his house to find any more suitors that were still alive. He wanted to no suitor was still alive so he could be in peace with his wife, Penelope. His external conflict is not being able to return home in peace. He must kill all of the suitors, for they wanted to marry Penelope and become King of Ithaca. Odysseus needed to show that he had returned as King of Ithaca and was more powerful than all of the suitors combined. Achilles’ external conflict is fighting Hektor and Odysseus’ external conflict is conquering the suitors. Achilles and Odysseus deal with their external conflicts by conquering their enemies. Achilles and Odysseus are both motivated to face and conquer their struggles with the world for glory and revenge. In fact, Achilles chased Hektor around the walls of Troy three times and â€Å"†¦ ran full speed, and not for bull’s hide or a ritual beast or any prize that men compete for: no but for the life of Hektor, tamer of horses† (Iliad. 22. 189-192). Achilles chases Hektor around the walls of Troy three times because he wants to kill him as a prize. Achilles wants to receive the glory of a stronger warrior and seek revenge on Hektor for killing his best friend, Patroclus. Homer uses imagery to show Achilles’ determination to have Hektor’s dead body for revenge. The reader can picture swift-footed Achilles on the heels of Hektor, tamer of horses. Achilles almost reaches Hektor, while Hektor almost outruns Achilles. In the end, Achilles conquers Hektor and gains glory for being the stronger warrior and proving himself to being larger-than-life. And then, Odysseus is determined to be reunited with his wife, Penelope, and says â€Å"Nevertheless I long-I pine, all my days-to travel home and see the dawn of my return. And if a god wreck me yet again on the wine-dark sea, I can bear that too†¦Ã¢â‚¬  (Odyssey. . 241-244). Odysseus does not give up returning to Ithaca because he wants to see his family. He will bear anything that comes along his way to his journey home. Homer uses mood to make the reader feel hope for Odysseus on returning home safely and how he is ready to fight obstacles that the gods put upon him along his journey. He is motivated to return home because he wants to conquer the suitors, which will earn him glory and prove him to be larger-than-life. He also wants to seek revenge on the suitors that have caused Penelope harm while he was away. It proves that Odysseus saved his wife with the help of his son and how he ranks higher than the suitors. Achilles fights Hektor for his body and glory from the Greeks. Odysseus wants to return home so he can be glorified after seeking revenge on the suitors by murdering them. Achilles and Odysseus both seek revenge on their enemies for what they have done to their loved ones. Achilles and Odysseus are well-known heroes in Homer’s epic poems The Iliad and The Odyssey. Through both poems, the heroes experience internal and external conflicts such as battles with other warriors and missing loved nes. Glory plays a huge role in these characters and they want to be well-known for their actions such as how Achilles conquered Hektor or how Odysseus conquered the suitors. Achilles and Odysseus have the main characteristics of an epic hero, but gain them in different ways. In their internal conflicts, Achilles misses Briseis while Odysseus misses his home, Ithaca, as well as his wife Penelope, and son, Telemachus. In The Iliad, Achilles and Briseis are separated from each other just as how Princess Odette and Prince Derek and separated from each other in the 1994 movie, The Swan Princess. The internal conflict of Achilles can be related to movies such as The Swan Princess today. In their external conflicts, Achilles fights Hektor, tamer of horses, while Odysseus fights the commanding suitors in Ithaca. Achilles conquers Hektor for his life and to gain glory by becoming the greater warrior. Odysseus along with his son, Telemachus, conquers the suitors and gain glory. Achilles and Odysseus seek revenge on their enemies. Achilles kills Hektor because he killed his best friend, Patroclus. He lost his best friend forever and needed to get Hektor back by taking his life. Odysseus seeks revenge on the suitors for harming his wife and taking advantage of her hospitality, such as making a mess during feasts. People today also seek revenge on people that have caused them harm. Achilles and Odysseus have shaped what an epic hero is and show that even though they lived two different lives, they both showed the characteristics of an epic hero and how they must be a brave and powerful warrior who is motivated to fight both internal and external conflicts to achieve glory. Overall, although Achilles and Odysseus are two different characters, their similar characteristics define what an epic hero is. How to cite Achilles and Odyssey Compare and Contrast Essay, Essay examples

Statistics Mix Model Analysis

Question: Describe about the Statistical Mix Model Analysis? Answer: a) Literature review and ANOVA Researchers conduct the study from the six different faculties from four institutes which includes 700 undergraduate. After the exclusion of missing values from the total number of valid questionnaire, it was 692. With questionnaire, they include three sections for students also collect the data through that questionnaire. For the analysis of data researchers used simple statistical technique. After study, it found that 198studdent (28.6%) adopted performance goal and 494student (71.4%) adopted mastery goal. Cronbachs alpha test also used by researchers based on reliability. In this section we have to see the some literature review and ANOVA used in the survey of engineering students regarding plagiarism and academic misconduct. For this article, researcher collects the data for the plagiarism cases from the engineering students and then classifies this data according to different categories of plagiarism. Type of category for plagiarism is selected according to the method of plagiarism used in the academic misconduct by the students. After collecting this data, the researcher calculates some descriptive statistics for this data regarding the plagiarism. Researcher wants the check the hypothesis that all methods of plagiarism used in the same extent or any particular method of plagiarism used more during the academic misconduct by the student. For this purpose, researcher used the ANOVA test. The null and alternative hypothesis for the ANOVA tests is given as below: Null hypothesis: All methods of plagiarism are used in the same extent. Alternative hypothesis: All methods of plagiarism are not used in the same extent or any particular method of plagiarism used in more extent. For checking or testing this claim, the researcher finds out the test statistic value F for this ANOVA test and then finds the p-value associated with this F test statistic value. After comparing this p-value with the given level of significance, the researcher draws the conclusions about different plagiarism methods used by student during academic misconduct. 1. b) Tests of independence In survey of Samford University students regarding plagiarism and academic misconduct, we have to test the independence of two categorical methods of plagiarism by using the chi square test of independence. Researcher used the chi square test of independence for checking or testing the hypothesis that the two categories of plagiarism are independent from each other. Let us see this test and its procedure used by researcher given below: Chi square test for independence For testing the claim or hypothesis regarding the independence of two categories of plagiarism, the researcher used the chi square test for independence for the two different categorical variables. The main assumption for this test is given as the data for both variables should be from same population. For this test, researcher establishes the null and alternative hypothesis. Then researcher finds out the test statistic value by using the test statistic formula and then finds out the p-value associated with this test statistic value. After comparing the p-value with the given level of significance, researcher draws the conclusion about the null hypothesis whether the null hypothesis is rejected or not. c) Comment on research article: This article is regarding with the lecturers perceptions of plagiarism among university students. In this article, the researcher collects the data of different types of plagiarism occurred in the university during the exams. Researcher collects the data and divides this data according to the different categories of plagiarism types. Then researcher finds out some descriptive statistics for this data and compares all types in terms of averages and other aspects. Data is mainly collected from the university lecturers and researcher collects the reviews of different lecturers for the reason of plagiarism. Researcher wants to find out the main reason for the plagiarism by students in exam. Researcher divides the different review by different lecturers in some categories and then labels these categories. Then researcher finds out the relationship between the different reasons and plagiarism by students. Section 2 For the section 2, we have to search the five journal articles from the EBSCO or Google scholar. The following articles are taken from the Google scholar. Let us see all these articles step by step given below: 5 journal articles Article 1: Response Rate and Completeness of Questionnaires: A Randomized Study of Internet versus Paper-and-Pencil Versions For this article, the researcher used the randomized design for the purpose of comparing the paper and the pencil questionnaire with an internet version of the same questionnaire. For this research, researcher collects the data for different response rate and the completeness of questionnaire. Researcher used the sample of 533 women for checking the claim regarding the difference between given two methods. All these participant women are randomly divided into two groups. One group is given a paper and pencil to complete the questionnaire and other group of women is given a internet or computer to complete this questionnaire. After completion of this questionnaire, researcher collects the data regarding the response time both for paper pencil and internet questionnaire. Also, researcher collects the data regarding the time taken for completion of questionnaire for both methods. Then researcher compares these both methods by performing some statistical analysis. At last, researcher dra ws some conclusions about these two methods. This article is taken from the following link: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2047288/ Article 2: Internet-based e-banking and consumer attitudes: an empirical study Abstract For this article, researcher studies the internet based e-banking and the consumer attitudes. Researcher wants to study the consumer attitude towards the usefulness and willingness to use of the internet banking. For this purpose, researcher arranges a survey in Singapore and then collects the data for different consumers and their habit of using e-banking. Researcher also checks or studies the other aspects of using e-banking by consumers. Also, researcher finds out the relationship between the e-banking and the availability of the accuracy, security, network speed, user-friendliness, user involvement and convenience. Then researcher uses the multiple regression models which include the above variables. Some more information for this article is given on the following link: https://www.sciencedirect.com/science/article/pii/S0378720601000970 Article 3: Experimental study of Internet stability and backbone failures Abstract: For this article, researcher arranges the study of internet stability and the backbone failures. For this purpose, researcher collects the data from the different persons who use internet most of the time. Researcher collects the data regarding the backbone failures for these persons. The stability of the internet path is depends on the telecommunication switching system and the higher level software and hardware components. For this experiment, the researcher provide the analysis of the stability of major paths between the internet service providers based on the experimental instrumentation of key portions of the internet infrastructure. We can get more information regarding this article on the following link: https://ieeexplore.ieee.org/xpl/login.jsp?tp=arnumber=781062url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D781062 Article 4: Longitudinal study of Internet traffic in 1998-2003 Abstract For this article, the researcher studies the internet traffic within different regions. The data was collected from the year 1998 to 2003. Due to increasing number of internet users, the problem of internet traffic observed so many times and researcher collects the data for such traffic times. Then researcher analyse this data according to the different composition of the traffic by the different protocols. Also, researcher finds out the different aspects regarding the internet traffic and causes of internet traffic. The detailed information for this article is given on the following link: https://dl.acm.org/citation.cfm?id=984747 Article 5: Surfing the Net in Later Life: A Review of the Literature and Pilot Study of Computer Use and Quality of Life Abstract For this article, the researcher studies the relationship between the computer use and the quality of life. Researcher collects the data regarding the computer use and quality of life. After analyzing this data, researcher finds out the benefits and relationship of use of computer and its effects on the quality of life. Researcher also studies the different aspects for using the computer and not using the computer. Researcher shows that how the computer save our time and provides the time for other things for improving the quality parameters of life. For this research, researcher checks the electronic mail system and other systems. After doing this research, researcher draws some conclusions about his study regarding the use of computer and quality of life. We can get more information about this article on the following link: https://jag.sagepub.com/content/18/3/358.short Section 3 In this section, we have to discuss the two articles out of five articles given in the second section. We select the article 1 and 2 for discussion. Let us see the discussions for these articles in detail: Article 1: Response Rate and Completeness of Questionnaires: A Randomized Study of Internet versus Paper-and-Pencil Versions Research in quality of life traditionally relies on paper-and-pencil questionnaires. Easy access to the Internet has inspired a number of studies that use the Internet to collect questionnaire data. However, Internet-based data collection may differ from traditional methods with respect to response rate and data quality as well as the validity and reliability of the involved scales. We used a randomized design to compare a paper-and-pencil questionnaire with an Internet version of the same questionnaire with respect to differences in response rate and completeness of data. Women referred for mammography at a Danish public hospital from September 2004 to April 2005, aged less than 67 years and without a history of breast cancer, were eligible for the study. The women received the invitation to participate along with the usual letter from the Department of Radiology. A total of 533 women were invited to participate. They were randomized to receive either a paper questionnaire, with a prepaid return envelope, or a guideline on how to fill in the Internet-based version online. The questionnaire consisted of 17 pages with a total of 119 items, including the Short Form-36, Multidimensional Fatigue Inventory-20, Hospital Anxiety and Depression Scale, and questions regarding social status, education level, occupation, and access to the Internet. Non-respondents received a postal reminder giving them the option of filling out the other version of the questionnaire. The response rate before the reminder was 17.9% for the Internet group compared to 73.2% for the paper-and-pencil group (risk difference 55.3%, P .001). After the reminder, when the participant could chose between versions of the questionnaire, the total response rate for the Internet and paper-and-pencil group was 64.2% and 76.5%, respectively (risk difference 12.2%, P = .002). For the Internet version, 97.8% filled in a complete questionnaire without missing data, while 63.4% filled in a complete questionnaire for the paper-and-pencil version (risk difference 34.5%, P .001). The Internet version of the questionnaire was superior with respect to completeness of data, but the response rate in this population of unselected patients was low. The general population has yet to become more familiar with the Internet before an online survey can be the first choice of researchers, although it is worthwhile considering within selected populations of patients as it saves resources and provides more complete answers. An Internet version may be combined with the traditional version of a questionnaire, and in follow-up studies of patients it may be more feasible to offer Internet versions. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2047288/ Article 3: Experimental study of Internet stability and backbone failures Abstract: In this paper, we describe an experimental study of Internet topological stability and the origins of failure in Internet protocol backbones. The stability of end-to-end Internet paths is dependent both on the underlying telecommunication switching system, as well as the higher level software and hardware components specific to the Internet's packet-switched forwarding and routing architecture. Although a number of earlier studies have examined failures in the public telecommunication system, little attention has been given to the characterization of Internet stability. We provide analysis of the stability of major paths between Internet Service Providers based on the experimental instrumentation of key portions of the Internet infrastructure. We describe unexpectedly high levels of path fluctuation and an aggregate low mean time between failures for individual Internet paths. We also provide a case study of the network failures observed in a large regional Internet backbone. We char acterize the type, origin, frequency and duration of these failures. https://ieeexplore.ieee.org/xpl/login.jsp?tp=arnumber=781062url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D781062 References: 1. David Freedman, Robert Pisani, Roger Purves, Statistics, 3rd ed., W. W. Norton Company, 1997. 2. Morris H. DeGroot, Mark J. Schervish Probability and Statistics, 3rd ed., Addison Wesley, 2001. 3. Leonard J. Savage, The Foundations of Statistics, 2nd ed., Dover Publications, Inc. New York, 1972. 4. Robert V. Hogg, Allen T. Craig, Joseph W. McKean, An Introduction to Mathematical Statistics, 6th ed., Prentice Hall, 2004. 5. George Casella, Roger L. Berger, Statistical Inference, 2nd ed., Duxbury Press, 2001. 6. David R. Cox, D. V. Hinkley, Theoretical Statistics, Chapman Hall/CRC, 1979. 7. Peter J. Bickel, Kjell A. Doksum, Mathematical Statistics, Volume 1, Basic Ideas and Selected Topics, 2rd ed. Prentice Hall, 2001. 8. T. S. Ferguson, Mathematical Statistics: A Decision Theoretic Approach, Academic Press, Inc., New York, 1967 9. Harald Cramr, Mathematical Methods of Statistics, Princeton, 1946 10. Laubach RS, Koschnick K. Using Readability: Formulas for Easy Adult Materials. Syracuse, NY: New Readers Press, 1977.

Mountain Man Brewing Company free essay sample

Prangel is facing: 1. ) Mountain Man’s current target market will not approve of this new beer, and 2. ) bringing in a light version of the Mountain Man Lager could ruin the brand image and ultimately destroy the company. Mountain Man’s biggest target market currently, and pretty much since it started in 1925, is males ages 45-54. Most of these males are blue-collar, hardworking males. It has been known as â€Å"West Virginia’s Beer† known for its authenticity, quality and its toughness. To the younger beer drinkers, the market the light beer appeals to, view Mountain Man beer as too strong and a â€Å"working man’s† beer. Not only do the younger beer drinkers have their negative thoughts about Mountain Man developed, but the blue-collar customers account for a huge percentage of sales. The brand loyalty rate for Mountain Man Lager is 53% which is higher than any of its competitors. The â€Å"light beer† appeals to the younger generation, especially the females, and Mountain Man Lager has always appealed to the older, rugged, blue-collar male. We will write a custom essay sample on Mountain Man Brewing Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The appearance of Mr. Prangel’s dilemma is very evident. Based on the evidence, Mountain Man should not introduce the light beer. The light beer industry is growing, that can’t be denied, however for Mountain Man, it is not in their best interest yet. Although the quantitative reasoning is included below, it would be in Mountain Man Brewing Company’s best interest to take the $750,000 and spend it elsewhere: create a new beer (non-light) that can appeal to more than the current target market without losing its brand image, spend more money for advertising to the younger beer-drinking market. Mountain Man Brewing Company needs to have a wider target market before introducing a completely new product that could potentially destroy the company if it were unsuccessful. THE PROS AND CONS OF INTRODUCING A LIGHT BEERThe most beneficial pro of introducing Mountain Man Light will be reaching the younger beer drinkers. It is shown that the younger beer drinkers enjoy the light beer better, and also in their twenties, usually haven’t committed to a brand yet. Mountain Man is very well-known by the younger beer drinkers, however, they tend to buy and consume in quantity; the Mountain Man Lager is not on their top preference, along with other lagers and full-flavor beers. Introducing this light beer could reach the younger beer drinkers and potentially lead to brand loyalty amongst them. A few cons could be losing brand loyalty amongst the older generation, losing sales of the Mountain Man Lager due to cannibalization, and a lower contribution margin. THE BRAND NAME OF A LIGHT BEERIf the light beer were introduced, the name Mountain Man Light is not the best option for the market Mountain Man is already in. A 53% loyalty rate is great for a company that produces one flavor of a brew. If the company that they have seen as for years as a rugged, authentic, â€Å"West Virginia’s Beer†, puts out a â€Å"light† version, its image could be lost immediately. In response to the introduction of a light beer by Mountain Man, it was the man in his fifties and early thirties that found it to be absurd. BREAK EVEN AND BREAK EVEN IN MARKET SHARE IN 2 YEARSBy keeping the same price for light as the lager, breakeven in dollar amount is almost $10,000,000 which then translates into 100,473 barrels. Within two years, Mountain Man Light will have to produce almost $10,000,000 in sales and sale 20% of what Mountain Man Lager has worked almost a century to sale. As for the market share, Mountain Man Light will need to gain a 26% of the market share in 2 years to break even. This seems very unrealistic since the leading brand light beer now consumers 32. 9% and the second leading brand holds 17. 8% of the market. Mountain Man Light will have to become the second leading brand in the market within only 2 years (assuming that the sales of â€Å"light beer† continue to grow annually by 4%). CANNIBALIZATION RATEBecause Mountain Man Lager produces so many units and produces such high sales already, the difference in cannibalization of 5% to 20% is pretty significant (almost 1,000,000). Two year contribution with a 5% cannibalization rate is $32,895,226. 2 compared to $31,988,859. 59 with a 20% cannibalization rate. This is a major loss in sales of the Mountain Man Lager. If cannibalization is inevitable, the lower percentage of cannibalization is the best option, it yields a higher contribution. Anything above 20% is unnecessary and definitely not worth introducing the Mountain Man Light. BUDGET FOR THE LAUNCHThe budget of $750,000 added onto the $900, 000 already annual cost of SGamp;A costs is not appropriate. Not only is it adding that money onto the annual SGamp;A costs, it adds $4. 9 more per barrel in variable costs. Yet, the price of the light will still be the same as the lager. It will produce a 60% awareness level for Mountain Man Light, however, reduces the contribution margin by 16%; the price remains the same and cost of goods sold increases. Adding an expense like $750,000, a company should expect it to be better for the company. A 16% decrease in the contribution margin is not good for a company like Mountain Man that has its one specialty product in which it is known for. THE LAUNCHAlthough it is not recommended to introduce this Mountain Man Light because of the previous stated concerns, Mountain Man should not stop there and let the company fail. Mountain Man can take their $750,000 and introduce another beer just not a â€Å"light beer†. Keep the authentic, rugged brand image by introducing a different type of brew that will continue to appeal to the target market. Mountain Man should try to increase its target market with its original idea before it tries to introduce a new brand. If this is not ideal, the $750,000 can be spent on gaining, and retaining, a younger, beer drinking crowd. There is always a way to appeal to a younger crowd, Mountain Man needs to find the window of opportunity and take those consumers. With the high awareness of Mountain Man Lager by the younger beer drinker, however, Mountain Man could change their marketing strategy and discover a way to appeal to the younger market. | Contribution of Lager and Light Breakeven in Dollars and Units (Barrels) Market Share Cannibalization of 5% Cannibalization of 20% Mountain Man Brewing Company free essay sample Marketing Mountain Man Brewing Company Bringing the Brand to Light 1. Overview Mountain Man Brewing Company (MMBC, or the Client) is a family-run business in West Virginia that has experienced much growth since launching its flagship premium beer Mountain Man Lager (MMB) in 1925. Over the decades, brand loyalty, quality and brand awareness have been the cornerstones of the Client’s success – the importance of the MMBC brand among consumers has allowed the company to build its small but consistent market share in the East Central region (ECR), particularly in its home state, the only region it distributes in (7. % of the market with more than 50 million USD in revenue). 2. Challenges amp; Opportunities * Challenges MMBC currently faces a potentially identity-changing challenge: The traditional premium beer market has been declining at a compound annual rate of 4%, and MMB experienced a 2% decrease in revenue last year, the first drop in its entire history; accordingly, M MBC’s target aim is to recover from the 2% decrease in revenue that occurred in the prior year. We will write a custom essay sample on Mountain Man Brewing Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page * Opportunities The light beer market – popular with younger drinkers – has also been growing at a CAGR of 4%. Although MMBC has been historically weak in the 35-years-and-under segment, there is opportunity to generate more sales by releasing a new Mountain Man Light Beer (MML) line to target this younger market. However, there is the risk of negatively impacting their current distribution of MMB through shelf-space cannibalization and higher costs; as well as the risk of alienating their core segment of older, blue-collar drinkers. . Analysis MMBC faces potentially losing more revenue at the current forecasted compound annual decrease rate of 2% – the projected decrease for MMB standalone in year-to-year net revenue from actual 520,000 barrels sold in 2005 (USD 50. 4 m) to 470,039 barrels (approximately USD 45. 6 m) by 2010 totals nearly 10% (see Exhibit 1). According to the key age demographics among beer drinkers, MMB’s customer segmentation is currently as follows: 6 4% for 45 years and up, and only 17% for 35 years and under. Yet the ECR breakdown for consumption by beer type is the opposite: 50. 4% for light and only 19. 7% for premium. Due to the overwhelming potential in the light beer market, we have prepared projections on growth in revenues and expenses for MMBC should they decide to move forward with brewing Mountain Man Light (see Exhibit 2A, 2B). * Making Mountain Man Lighter (and More Profitable) Considerations have been made regarding MMB remaining as a stand-alone product (again, see Exhibit 1). However, per the Client’s instructions, this report will focus on projected performance examining MMBC’s entry into the light beer market at their expected MMB reduction rate of 20%. According to our analysis, MML would still result in a significant increase in revenue within two years: With the new product mix, net income margin increases from an insignificant 0. 88% in MML’s first year to a robust 3. 7% by its second year (2007), even with considerations on the additional expenses that would go into launching a new product – manufacturing, advertising, general operating (see Exhibit 2A). Additionally, the projected MMB+MML sales volume after only two years would nearly match MMBC’s current volume level – 500,895 barrels to 520,000 – and would eventually overtake the 2005 figure in 2008; while standalone figures show a continuous decrease from the 2005 benchmark and eventually fall behind MML sales by 2011 (Exhibit 3). * Issues to Con sider The forecast for MMB +MML sales are promising. However, JAFREM must note significant issues to consider with the presented data: 1) Due to limited sales volume for the first six years, impact on COGS has not been taken into consideration; should the current production capacity levels be exceeded, additional inputs regarding CAPEX (for example, for new plants) will be necessary. 2) With the forecasted MML growth rate, the Client’s market share in the ERC amounts to 1. 5% after five years; MMB has not achieved this level after more than 50 years in the business and so considerations on the MMB reduction rate have also been provided (Exhibit 2B). 4. Recommendations Light beer is an attractive proposition for MMBC, especially with the decrease in the premium beer segment. Accordingly, ignoring the dynamic growth in the light segment is simply too much of an opportunity to let pass. In order to reduce the risks that come with launching MML (alienating core customers, promoting a failed product), we recommends the following measures: * To avoid losing brand equity at the consumer level for MMB, pilot the MML launch outside West Virginia, as this is MMBC’s strongest and most loyal market; should the testing prove successful, then consideration can be made on moving into West Virginia. Should the MML growth forecast not be realized after two years, return focus to MMB distribution at a national level; while advertising and sales at the grass roots level has been good for MMBC, there has been no attempt to reach a larger marketing through the traditional channel of television media. * Despite the expected decrease in the premium beer market, M MB still has potential to capture more market share by expanding its advertising activities and consumer base outside the ERC.

Benefits of Facebook to college students lives Essays

Benefits of Facebook to college students lives Essays Benefits of Facebook to college students lives Essay Benefits of Facebook to college students lives Essay Benefits of Facebook to college students life We are living in the decade that technology has a superpower. Technology can do magic and bring everything to us Just in the twinkling of eyes. Microsoft made computers easier to use, Google helps us to search out information, Youtube makes us entertained However, the Webs social network sites are predominant. Most of college students are connected by one of popular online social network sites Facebook. Facebook is one of ways which gives ability to students to maintain their existing relationship and also form their new connection in new community life. Facebook is integrated into students life as the daily media practices. Facebook usage allows student to enhance their possible potential in interacting well with well- being psychological, emotional, searching for intellectual and engaging with society. One of the most amazing about Facebook, a phenomenon for the social network sites, is how it is engaging with society. How to interact with society is so important that Facebook has been created by three college students 7 years ago, allow students to keep in contact with each other. Facebook attracts much attention of many young eople around the world. Therefore, a specific question is asked: what impact does Facebook have on todays society? There is always a controversial argument between its certainty positive and negative effects. Some research has pointed out that Facebook detracts face-to-face time with others. As a result, there is potential loss of social status in real life due to increased Facebook using time. When people are spending too much time on Facebook, they tend to ignore their reality relationship and use Facebook as a substitute for their social talking. Especially young people who re far from home for college, they engage with technology and do not even think of making new friends. However, some studying also implies online interaction as a replace tool in-person interaction and claims that there is no loss from time spent online. Facebook supports loose social ties and help cultivating strong ties between family and students. The motto of Facebook is making the world more open and connected. This usage also helps individuals with difficulties to enter the world without shyness. Facebook has changes our social DNA, making us get used to being openness. Thus, the answer for the question above: Facebook allows people to communicate in distance, it creates new friendships and it also places people who are near in distance. Facebook changes society in ways that is unpredictable. A general idea appears that Facebook is nothing more than a medium to communicate, and yet, it is so much more than that. Facebook transfers emotional and psychologically of each individuals that show in their posts, commentaries and even their sharing information themselves. Facebook creates a space for people enable to present themselves and gives people sense of well-being. Facebook really convey our re posted on it such as photos, music, videos, note and so on. Facebook gives everyone opportunity to get closer to each other, to catch every precious moments that wont be missed by geography distances. As a good example, many Asian students who study abroad cannot celebrate their Lunar New Year with families but at least they still can feel happiness and the atmosphere in their own country by many sharing things on Facebook. Besides, people can share and learn from others profile, religion, schools, hobbies, everything Just with a click of mouse. People are accustomed to be more open to public on Facebook. They do not refuse to share their own privacy when posting their feelings, interests and ideas online. In facts, people have tendency to share and over-share very personal items to their profiles. Nevertheless, Facebook is Just a tool because people interact with each other, they never see, meet and know others at all. People are free to be someone they arent. In such a way, Facebook is not realistic place where people can avoid their real life and live an alternative life with make-up things to catch others attention. Although there are many explicitly potential problems that do exist though using Facebook xperienced by college students, we cannot deny the strong benefits that the social network site brings in. Facebook helps maintain students relationships as they move from one to another community for college. The online social network site Facebook is considered as a tool used to support relationships and keep people in touch, even when life changes move them away from each other. As an incarnation of college student population, this use of technology has supported a variety of aspects in students life: intellectual, psychological, emotional and sociological. Thus, an important role in todays life is contributed by Facebook.

Law School Competition and Factors to Consider

Law School Competition and Factors to Consider When the words law school come up, chances are cutthroat and competition arent far behind. Youve probably heard tales of students removing resource materials from the library so fellow students cant get to them and other similar sabotaging actions. But are these stories true? Is law school competition really cut-throat? In true lawyer form, the answer is: it depends. Higher Rankings Often Mean Less Competition The level of competition in law school varies greatly by school, and many surmise there is less competition at higher ranked schools, especially among those who dont use traditional grading and ranking structures. Indeed, instead of grades, Yale Law uses credit/no credit and honors/pass/low pass/failure; it also has a reputation for being one of the least competitive law school atmospheres. The theory is that students who attend higher-ranked schools are more confident of securing legal employment simply because of their law school and that grades or class standing matter less. Whether or not this continues to be a solid line of reasoning in the current economy is debatable, but at least one survey seems to back up this idea. Princeton Reviews 2009 Most Competitive Students maintains the top five most competitive schools are: Baylor LawOhio Northern LawBYU LawSyracuse LawSt. Johns Law Although they all have strong legal programs, none of these schools are traditionally ranked in the top 20 law schools nationwide, possibly lending credence to the above theory. Other Factors that Affect Competition Levels Chances are if your law school class has a large percentage of students with real world experience, more students will have realized that working together toward a common goal is preferable to slashing competitors and burning bridges. Also, schools with evening and part-time law school programs may be less competitive as well. Finding Out Whether Your Future Law School is Cut Throat So are all law schools cut-throat competitive? Certainly not, but some are definitely more competitive than others, and if youre not looking to scratch and scrape for the next three years, its something you should investigate thoroughly before choosing a law school. The best way to get a better idea of the competitiveness of a law school is to talk to former and current students and/or look for their opinions online. Admissions offices probably arent going to be your best source on this issue as no one is going to tell you Yes, most law students here will do whatever they can to make sure theyre on the upside of the curve! When you get to law school, if you find yourself knee-deep in cut-throat competition and you dont want to be around it, just refuse to play. You have the power to shape your law school experience, and if you want a collegial atmosphere, start by setting a good example.

Entrepreneurship vs. Small Business Essay Example | Topics and Well Written Essays - 4750 words

Entrepreneurship vs. Small Business - Essay Example Researchers, Hofer and Bygrave (2003-4, Pg 6-7) suggests that entrepreneurs are the gap-fillers who given the supply and demand nature of market forces through their skills, perceive and take steps to correct market deficiencies. To encourage entrepreneurs to transform the market, they not only provide new goods and services, they also create more and newer jobs. The jobs increased not only in number but also in diversity - supermarkets have created the job of trolley collector; technology support desks are a by-product of computer technology; medical innovations have resulted in increased layers of new job classifications and descriptions. One hundred years ago, there was no perceived need for these services, nor was there any basis for exploring such a need. Kirby (2003, Pg 786) investigated in his book that by the beginning of 1980s, entrepreneurship was at finest, a likely hopeful ground of academic inquisition. Though, by the finale of that decade, owing chiefly to remarkable progress in its corpse of experimental information, entrepreneurship might assert to be a rightful ground of educational inquisition in every compliment apart from one: it requires a considerable hypothetical basis. A main confront in front of entrepreneurship examiners in the 1990s is to build up theories and models build on firm basics from the social sciences (Welsch, 2003, Pg 4-5). Wickham (2004) observe that subsequent to all, models and theories expect the result of operations. And it is not possible to operationalize an idea that cannot be defined, as an Entrepreneur a person who perceives a chance and makes an association to pursue it. Entrepreneurship vs. Small Business A lot of people make use of the terms "entrepreneur" and "small business possessor" simultaneously. At the same time as they might have a great deal in general, there are noteworthy dissimilarities between the entrepreneurial project and the small business. Jones-Evans Dylan and Carter Sara (2000, Pg 374-375) recommend that Entrepreneurial ventures vary from small businesses in following ways: 1. Quantity of wealth creation - rather than simply generating an income stream that replaces traditional employment, a successful entrepreneurial venture creates substantial wealth, characteristically in surplus of quite a few million dollars of turnover. 2. Pace of wealth construction - while a flourishing small business can produce numerous million dollars of revenue over a life span, entrepreneurial prosperity formation repeatedly is quick; for instance, within 5 years. 3. Risk - the danger of an entrepreneurial venture must be elevated; or else, with the inducement of certain profits several entrepreneurs would be following the thought and the opening no longer would survive. 4. Innovation - entrepreneurship repeatedly occupies considerable innovation further than what a small business may display. This innovation offers the venture the spirited benefit that fallout in capital creation. The innovation might be in the creation or service itself, or in the business procedures used to convey it. The Entrepreneurial Process Allow us start with the entrepreneurial procedure because this is at the core of the topic. Some of the vital characteristics of the entrepreneurial procedure are as follows Commenced by an act of human will. Takes place at the